Simon Ghanimian stablished his company Simon G in 1981.  Simon had a relative who was involved in jewelry in New York's diamond district and Simon looked for work there.  He began by started setting diamonds and become more involved in jewelry making.  He then began crafting his own designs before moving to Los Angeles, California where he opened Simon G.  The designs sold well and Simon added to his staff including a team of designers and focused on retail distribution gaining around 900 stores in North America.